Handling Objections from Clients

1. It's too expensive

What they mean:
They don’t yet see the ROI or are comparing Weel to a bank card without realising the hidden cost of admin, risk, and lack of visibility.

How to handle it:

It's easy to think that at first, but once clients use Weel they realise the real cost in lost time and visibility - Weel saves ours of admin every week.
Weel replaces multiple tools - cards, reimbursements, approvals, accounts payable and subscription management.
If you have a client example share it or use one of our case studies.
Compare cost to staff/your time - "If admin costs $X/hr, X hours saved per month covers Weel's cost."
Credit cards encourage overspending with high limits and reward chasing - Weel promotes controlled, predictable, policy-aligned spend.

2. Why do I need a tool for this? We can just use bank cards.

What they mean:
They don’t realise how fragmented, time-consuming, and risky a bank-card-only setup actually is.

Full guide on Weel vs. Credit Cards here.

How to handle it:

Banks weren’t built for business control or expense management - they’re built for payments. (Weel wouldn't exist if they were good at expense management!)
Weel gives you real-time visibility, limits per person, and automatically syncs with your accounting system.
You/they avoid chasing receipts, late-night manual bookkeeping, and reduce fraudulent or inappropriate spend significantly.

Feature	Bank Cards	Weel
Pre-approvals	❌	✅
Instant card issuance	❌	✅
Receipt capture & policy enforcement	❌	✅
AI & Automation features	❌	✅
Xero integration	❌	✅
Accounts Payable + Subscriptions	❌	✅

3. Our business is too small to benefit from Weel.

What they mean:
They believe Weel is “for the big guys”. They see automation and control as luxuries, not essentials - even though small teams suffer the most from manual admin.

How to handle it:

It’s not about size - it’s about how much time they want to save. In small teams, even 30 minutes of admin is a big deal when one person is wearing five hats.
Even the smallest teams have recurring expenses, subscriptions, reimbursements, or client-related spend - these are exactly the things Weel cleans up.
Building good financial foundations early is part of running a professional operation - visibility, clean books, audit readiness, and control aren’t size-dependent.
Many of Weel’s customers started with 1–2 cards and scaled up naturally.

4. We're happy with our current process.

What they mean:
They don’t feel the pain because they’ve normalised inefficiency. Often you, as their bookkeeping/accounting partner, carry the pain for them — so the problem is invisible.

How to handle it:

You don’t need to replace their process - Weel builds on what they already do and automates the painful parts.
Most businesses don’t realise how much hidden time and risk sits under their current system because it’s been that way for years.
Change does not equal disruption. Setup is super quick and there are no long-term contracts - once a client tries it, the value becomes obvious.

Small errors like missing receipts, shared card use, or unclear approvals compound quickly and create risk for audits, board reporting, and cash flow.

Overcoming objections isn’t about pushing harder - it’s about helping clients understand problems they’ve accepted as “normal.” Most businesses underestimate:

how much time they lose to manual admin
how much risk sits inside shared cards and fractured processes
how much easier their finance operations could be

As a partner, your superpower is showing clients what “good” can look like.
Use examples, ask probing questions, and connect Weel’s features to the moments where your client already feels friction - even if they haven’t labelled it as a problem yet.

If in doubt, reach out to us - we’re always happy to issue your client a complimentary Coffee Card so they can experience Weel for themselves. It’s a simple, low-risk way for them to see the value firsthand.